JHB 
INSIGHTS
Critical Advice for Entrepreneurs Starting a New Business
The Entrepreneur’s Path to Success
Embarking on an entrepreneurial journey can be both thrilling and anxiety-inducing. Even with the right skills and experience to kickstart your venture, the realisation that you bear the responsibility of success alone can seem daunting compared to a conventional and stable job. However, the sense of liberty and achievement that comes with entrepreneurship often outweighs the risks. Anyone who has chosen to venture out on their own path has experienced some degree of doubt but learning to push past this, fosters resilience.
Navigating the Highs and Lows
When starting your venture, setting your own pace and following it is important! However, a few lessons have already been learned that new entrepreneurs can use to their advantage.
Stay Committed!
Entrepreneurs fulfil many roles. You’re not only the one in charge but also the operations manager, the finance expert, and the brand manager (amongst other things). It is your responsibility to steer your business and make necessary adjustments. Even during challenging times, it’s crucial that you remain steadfast and confident.
Prioritise Organisation.
Reasonable Rates.
Determining pricing can be tricky, especially given many entrepreneurs’ uncertainty about what constitutes a fair rate. To set reasonable prices, research average costs within your industry and consider your skills, experience, and expertise as potential differentiators. Leverage your financial data to extract valuable insights that will aid in more informed pricing decisions.
Accept Support!
Every business has competition, but there’s ample space for success in every industry. Leverage the support of your fellow entrepreneurs by networking at social events or online platforms. Sharing experiences of challenges and insights on business advancement can offer encouragement during slow periods.
Be Grateful.
The trials of entrepreneurship can sometimes lead to a downward spiral. There will be days when it seems like everything is going wrong. When these moments inevitably appear, the temptation to give up can be overwhelming. Give yourself the space to experience these feelings, but then shift your emotions towards appreciating all that you have and the potential of your future journey.
Remain Authentic.
The challenges and scenarios you will confront as an entrepreneur sometimes cloud your focus. While forging your path requires stepping out of your comfort zone, it is crucial to remain true to yourself. If you discover shortcuts in your venture, ensure they align with your business ethics.
